Dr Paul Jobling from the School of Arts and Humanities has been given an Outstanding Academic Title 2014 award for his book Advertising Menswear: masculinity and fashion in the British mass media since 1945.
The American Library Association selects and publishes a list of Outstanding Academic Titles that have been reviewed during the previous calendar year. This prestigious list reflects the best in scholarly titles reviewed and brings with it the extraordinary recognition of the academic library community.
Paul’s award-winning book covers research into what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change.
Paul’s book is meticulously researched and will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Advertising Menswear is available for purchase from Bloomsbury