User Centred Design (UCD) Laboratory

User-Centric Design and Human-Centred AI

• Researching and developing AI systems that prioritise the needs, preferences, and experiences of users.

• Conducting user studies to understand how people interact with Intelligent system and AI technologies and to gather insights for improving system design.

Ethical and responsible AI

• Exploring ethical implications of AI, such as fairness, transparency, accountability, and privacy.

• Developing frameworks and guidelines for responsible AI development and deployment.

Interdisciplinary collaboration

• Collaborating with experts from various fields, including computer science, psychology, sociology, design, and ethics.

• Engaging with industry partners and stakeholders to align research with real-world applications and challenges.

AI for social good

• We are designing AI systems aimed at addressing societal challenges, such as healthcare, education, environmental sustainability, and accessibility.

• Developing technologies to support marginalised and underrepresented communities.

Human-AI interaction

• Studying how people perceive and interact with AI systems to enhance usability and user experience.

• Creating intuitive interfaces and interaction models that facilitate effective human-AI collaboration.

Adaptive and personalised AI

• Developing AI systems that can adapt to individual user preferences and behaviours.

• Implementing machine learning techniques to personalise user experiences and improve system performance over time.

Education and outreach

• Offering educational programmes and workshops to train students and professionals in human-centred, user-centred AI principles.

• Engaging with the broader community to raise awareness about the impact and potential of AI technologies.

I did my PhD at the University of Brighton and was a member of the UCD lab working with Sanaz, Lyn and Marcus in the lab's collaborative and insightful environment. They provided invaluable support, access to specialist facilities and expertise in an environment that promotes discussions and science in Human Centred Interaction (HCI). I’m grateful for the interactions, learning and knowledge acquired that I could apply in my PhD research, and now in my daily job.

Dr Heloisa Candello, Research Scientist, IBM Research, Brazil

Prototyping

• Building and testing prototypes of new AI applications and tools.

• Experimenting with cutting-edge technologies and methodologies to push the boundaries of AI research.

The UCD lab at Brighton is equipped with state of the art facilities and cutting-edge technologies that enables the measuring of real-world interaction and usability - their team are incredibly knowledgeable and helpful. Their multi-method approach provides strategically valuable insights into system design that meet end users’ needs.

Dr Alaa Alkhafaji, University of Al-Mustansiriyah

Policy and regulation

• Contributing to the development of policies and regulations that govern the use of AI.

• Participating in public discourse to advocate for ethical and human-centred AI practices.

Data-driven insights

• Analysing large datasets to uncover patterns and insights that inform AI development.

• Using data to evaluate the effectiveness and impact of AI systems on users and society.