Dr Jennifer Holland, lecturer in Competitive Marketing in the School of Sport and Service Management and a cruise and tourism researcher, said she was confident the industry will “weather that storm”.
Writing in the Maritime Executive, Dr Holland said COVID-19 is just the latest of many risks the cruise industry has encountered in recent years.
“The cruise industry has successfully managed infectious outbreaks including H1N1, influenza, measles, legionnaires and norovirus. Other unfortunate events include the Costa Concordia tragedy, fires, collisions, groundings, severe listings and wider tourism events such as 9/11, SARS and the recent volcanic eruption on White Island.
The cruise industry weathered all these events, she said.
You can read Dr Holland’s article, which received more than 5,000 views in the first few hours, full on Maritime Executive.