Santander Universities UK is a strategic initiative to boost innovation through practical and financial support at over 80 universities, and the university's entrepreneurship support service team beepurple saw a surge of entries from students and recent alumni featuring ideas for new products, services and community projects for the Brighton leg of the awards.
Six finalists pitched their business ideas to a panel of expert judges, featuring Roger Cowdrey (University of Brighton Alumnus, Donor and Business Consultant), Sara Osterholzer (Co-Founder, The Good Business Club) and Holly Price (Santander Universities UK). Three winners were then chosen to receive cash awards to develop their ideas over the next few months, with support from beepurple and the judges.