Emma Collins, Lecturer in Art and Media at the University of Brighton, is lead researcher on the project. She said: “We are using making as a way of connecting with Posh Totty. By utilising a shared design language and a bit of ‘dirty prototyping’, we are creating tangible ways to allow them to understand NetZero+, set their own goals and communicate their understanding and ambitions with their local and national communities.”
Katie Oakey, Brand Project Lead at Posh Totty Designs, said: “As a small SME, the subject of Net Zero has always felt like an insurmountable feat for us to tackle. While we have tried our best to implement more green measures throughout our business, there's always pressure we could and should be doing more to reduce our impact on our planet.
“When the opportunity to partner with sustainability academics at Brighton University arose, we jumped at the chance. While the project is only in its infancy, Nick and Emma have already opened our eyes to new and innovative ways of working. Through researching our processes, Emma has been creating visually engaging tools that will assist us in tackling the topic of Net zero, relevant to both our business at operations level, end product, and the team that create our jewellery pieces.